Episerver, a cloud-based technology provider for digital commerce, web content management, digital experience, and personalization, today announced that it has acquired Idio. Idio, headquartered in London, is a technology firm that uses content and predictive analytics to create customized buying experiences for customers. Both firms are private, and terms of the deal were not disclosed.
With the integration of Idio, Episerver says that it will be able to accelerate its roadmap for delivering relevant, personalized content to customers. “It’s not just online or in-store, but rather any communication channel from email and ecommerce sites to chatbots and call centers,” said Justin Anovick, Chief Product Officer at Episerver via email.
Anovick said that the deal would help meet the growing expectations of retail customers, who might want to shop independently, or receive a high level of support in online channels.
“You may have seen, for example, Sephora offering two different basket types: ‘I would like to be assisted’ or ‘I would like to shop on my own,'” said Anovick. “The buying experience will ultimately be about a person self-guiding to the best possible outcome for them and a retailer reacting to that choice. One-to-one content continuously learns to drive that customer-centric digital experience across channels.”
The company said that Idio will continue to operate as a standalone company, while Idio’s technology will at the core of Episerver Commerce Cloud and Episerver Content Cloud. Because Idio is middleware it can create value for Episerver customers without integration requirements between the two products.
Episerver, headquartered in Nashua, New Hampshire, was itself acquired by Insight Partners, a private equity firm based in New York City, for $1.6 billion in September 2018.